Animus helps man understand his psychology in a clear and applicable way. This is a big magazine with big ideas, reclaiming the soul of America. If you’re looking for brewing tips, style guides, or listicles on what to text a girl after a first date, then we’re not for you.


Sweet content

Conceptual essays, solutions to temper the critique, book reviews about books that matter, and interviews that discuss ideas. Each piece is a tributary of the main purpose, which is to break down the reader to his fundamental, psychological parts so he can make sense of himself.


The second issue includes:

  • A depantsing of Stoicism, and why it makes men less manly.
  • A demonstration of how religious beliefs affect even the most strident atheists.
  • A total deconstruction of the fundamental yet pervasive aspect of psychological health and how to develop it.
  • The truth about addiction and why the dominant schools of psychology are incapable of understanding it given their approach. 
  • An interview with Dr. Robert Glover about the psychological underpinnings of being a “nice guy.” 
  • The story of a young man’s struggle to be better than everyone while also trying to make friends.
  • A review of the book that defined the travesties of the 20th Century, 30 years before they happened.
  • And much more...


The first issue includes:

  • A feature on how the field of psychology exists to perpetuate itself, and what we can do about it.
  • A young man's inner journey through the Panamanian jungle.
  • The most controversial book review that ever could exist.
  • Thoughts on spirituality, the second-greatest photograph ever, and the fall of man.
  • An interview with Ryan Holiday, marketing director turned author.
  • Sweet, full-color illustrations.
  • Plus much more...


Why this matters

In 100 years, we're going to look back on psychology of today in the way we now look back on sanitariums and lobotomies. 

The problem is this: Psychology was born of 19th Century philosophy, and the 19th Century was the most destructive century for philosophy since the 9th Century. If the Church of the Dark Ages founded psychology, we'd question every one of the field's premises before applying it to our lives, and Freud wasn't any less superstitious. In other words, psychology got off to a bad start, so we're setting it right.


It looks smart

If nothing else, get this magazine and put it on your shelf—it will make you look smart.